Design Department
Everything visual but static lives here: Flyers, posters, color systems, typography, brand identity, and platform-specific design rules.
Flyer & Poster Design
2-Pattern, F-Pattern, wireframes, industry templates
- • Flyer Design System
- • Platform Flyers Master Guide
- • LinkedIn Flyers
- • Facebook/Instagram Flyers
- • YouTube Thumbnails
- • WhatsApp Creatives
Foundations
Core principles, color psychology, typography system
Quality & Standards
Reviewer scorecards, approval rules, standards
- • Design Checklists
- • Design Templates
Team Guidelines
Junior vs Senior rules, common mistakes library
- • Execution SOPs
Design Department Rules
1. Visual Hierarchy First
Every design must pass the 1-second test. User should know where to look first.
2. Platform-Specific Rules
LinkedIn ≠ Instagram ≠ YouTube. Follow platform-specific wireframes and patterns.
3. Cognitive Load Management
Maximum 3 messages per design. Less is more. Reduce decision fatigue.
4. Checklist Before Approval
Every design must pass the mandatory checklist before going to review.