Flyer & Poster Design System

Z-Pattern, F-Pattern, wireframes, and platform-specific flyer design rules for sales, education, and mobile-first content.

TEXT-BASED VISUAL WIREFRAME LIBRARY

Your designers can directly follow these layout blueprints in Figma, Canva, or Photoshop.

WIREFRAME 1 — SALES FLYER (Z-PATTERN)

Use Case

New project launch
Site visit leads
Inventory clearance

HOOK (Top-Left)

"Own Your Dream Home in 2025"

[TEXT BLOCK - Headline]

PROMISE (Top-Right)

"Starting from ₹45 Lakhs | Gated Community"

[TEXT BLOCK - Value Prop]

CONTEXT (Middle - Full Width)

2BHK & 3BHK Premium Apartments

Near IT Hub | 10 min from Metro

[IMAGE PLACEMENT - Location visual or property photo]

BENEFITS (Bottom-Left)

✓ Bank loan available

✓ Ready-to-move options

✓ 24×7 security

✓ High rental potential

[TEXT BLOCK - Bullet list]

CTA (Bottom-Right)

Book Free Site Visit

Call / WhatsApp: 9XXXXXXXXX

[BUTTON/ACTION]

Notice: Eye travels in Z-shape: top-left (1) → top-right (2) → diagonal down to middle image (3) → bottom-left (4) → bottom-right (5). This creates the Z-pattern.

• Grey blocks = Image placement

• White blocks = Text & UI content

• Dashed lines = Layout guide only

WIREFRAME 2 — EDUCATIONAL / CORPORATE (F-PATTERN)

Use Case

Teaching courses, policies, training
Corporate memos, HR updates
Informational content

MAIN HEADLINE (Top-Full-Width)

Join Our Advanced Design Program — Batch 2025

[TEXT BLOCK - Main headline]

SUBHEAD (Second Line - Shorter)

6-Month Online + Offline | Industry-Certified | Placement Support

[TEXT BLOCK - Subhead]

BULLET SCAN (Left-Aligned Content)

→ Learn: Figma, Photoshop, UX Principles

→ Real Projects: Client briefs & portfolio building

→ Mentor Support: Weekly 1-on-1 reviews

→ Job Guarantee: 100% placement or money back

[TEXT BLOCK - Left-aligned bullet list]

CTA (Bottom or Left)

Enroll Now — 20% Off

[BUTTON/ACTION]

Notice: Eye scans horizontally at the top, then vertically down the left, forming the F-pattern. NO images needed — logic-driven content only.

• White blocks = Text content only

• NO image zones in F-pattern

• Dashed lines = Layout guide only

WIREFRAME 3 — MOBILE FIRST AD FLYER

Use Case

WhatsApp broadcast ads
Instagram/Facebook posts
Mobile-first campaigns

IMAGE (Top 40%)

[FULL-WIDTH IMAGE PLACEMENT]

HOOK

50% OFF This Weekend Only!

[TEXT BLOCK]

BENEFITS

✓ Free home delivery

✓ COD available

✓ 100% genuine products

[TEXT BLOCK]

CTA

Order Now on WhatsApp

[BUTTON/ACTION]

Notice: Mobile-first pattern uses a large top image to grab attention, followed by hook, benefits, and CTA vertically.

• Grey block = Full-width image at top

• White blocks = Vertical text content

• Dashed lines = Layout guide only

WIREFRAME 4 — TRUST-HEAVY HEALTHCARE FLYER

Use Case

Doctor / Clinic promotions
Health checkup packages
Trust-building medical ads

DOCTOR PHOTO (Top-Left)

Dr. Sharma — 20+ Years

[IMAGE PLACEMENT - Doctor photo]

PROMISE

Full Body Checkup @ ₹999

40+ Tests | NABL Certified

[TEXT BLOCK]

BENEFITS

✓ Home sample collection

✓ Same-day reports

✓ Free doctor consultation

✓ Insurance accepted

[TEXT BLOCK]

CTA

Book Your Appointment — Call 9XXXXXXXXX

[BUTTON/ACTION]

Notice: Healthcare flyers must establish trust first with doctor photo, then promise, benefits, and clear CTA.

• Grey block = Doctor photo only (top-left)

• White blocks = Text content

• Dashed lines = Layout guide only

QUICK INDUSTRY PATTERN DECISION GUIDE

Use Case	Pattern	Image Position	Engagement + Action
New Leads	Z	Center or Top-Left	Emotional appeal + WhatsApp CTA
Teaching / Training	F	NO image	Text scan + logical CTA
WhatsApp / Social	Mobile-First	Top 40% full-width	Hook below image + quick CTA
Doctor / Healthcare	Trust Z	Doctor photo top-left	Trust + benefits + appointment CTA