Universal Wireframe Standard

Universal Flyer & Poster Wireframe Standard

Dimension + Proportion + Placement Law System

No interpretation. No guessing. Only execution.

SECTION 1 — UNIVERSAL CANVAS DIMENSIONS (MANDATORY)

1. Instagram Reels / Stories / WhatsApp Status

1080 × 1920 px

(9:16)

2. Instagram Feed / Facebook Feed / LinkedIn Square

1080 × 1080 px

(1:1)

3. LinkedIn Vertical / WhatsApp Broadcast

1080 × 1350 px

(4:5)

4. YouTube Thumbnails / Website Banners

1280 × 720 px

(16:9)

5. Facebook Landscape Ads

1200 × 628 px

(1.91:1)

Designs outside these dimensions are strictly forbidden.

SECTION 2 — UNIVERSAL HEIGHT DISTRIBUTION SYSTEM

Zone	Purpose	Height Rule
Z1	Image / Visual	35–40%
Z2	Hook / Headline	15–20%
Z3	Benefits / Proof	25–30%
Z4	CTA	12–15%

Notes:

Total must always equal 100%
Prevents overcrowding
Forces visual hierarchy
Applies to ALL flyers & ads

SECTION 3 — UNIVERSAL MOBILE-FIRST SALES FLYER (Z-PATTERN)

WIREFRAME 1 — SALES FLYER (Z-PATTERN)

Use Case

New project launch
Site visit leads
Inventory clearance

HOOK (Top-Left)

"Own Your Dream Home in 2025"

[TEXT BLOCK - Headline]

PROMISE (Top-Right)

"Starting from ₹45 Lakhs | Gated Community"

[TEXT BLOCK - Value Prop]

💰

CONTEXT (Middle - Full Width)

📍

2BHK & 3BHK Premium Apartments

Near IT Hub | 30 min from Metro

[IMAGE PLACEMENT - Location visual or property photo]

BENEFITS (Bottom-Left)

✓ Bank loan available

✓ Ready-to-move options

✓ 24x7 security

✓ High rental potential

[TEXT BLOCK - Bullet list]

CTA (Bottom-Right)

Book Free Site Visit

Call / WhatsApp: 9XXXXXXXXX

[BUTTON/ACTION]

Notice:

Eye travels in Z-shape: top-left (1) → top-right (2) → diagonal to middle image (3) → bottom-left (4) → bottom-right (5). This creates the true Z-pattern for sales flyers.

• Grey block = Image placement
• White blocks = Text & UI content
• Dashed lines = Layout guide only

SECTION 4 — EDUCATIONAL / INFORMATIONAL FLYER (F-PATTERN)

WIREFRAME 2 — EDUCATIONAL FLYER (F-PATTERN)

Use Case

Training materials
Corporate communication
Policies & process explainers

CANVAS: 1080 × 1350 px (LinkedIn / WhatsApp)

TOP LINE — MAIN TITLE (Full Width)

"5 Steps to Efficient Project Management"

[TEXT BLOCK - Headline]

18–20% height

📋

SECOND LINE — SUBHEAD / PROMISE

"Save 40% time on your next project"

[TEXT BLOCK]

10–12% height

LEFT COLUMN — SCANNABLE POINTS

1. Define clear objectives

2. Break down tasks weekly

3. Track progress daily

4. Review every Friday

5. Adjust and iterate

[TEXT BLOCK - Max 5 bullet points]

50–55% height

BOTTOM STRIP — CTA / LOGO / CONTACT

Download Full Guide | arkdesign.com

[TEXT BLOCK - Contact/Logo]

10–15% height

Notice:

Educational flyers follow F-pattern: Title → Subhead → Scannable left-aligned list → Bottom contact.

• No images needed (text-heavy by design)
• White blocks = Text content
• Dashed lines = Layout guide only

SECTION 5 — LINKEDIN DESIGN & CONTENT SYSTEM

1. FIRST PRINCIPLES

LinkedIn is a TRUST platform, not entertainment

Clarity > Creativity

Authority > Aesthetics

Professional tone only

Readability over beauty

One message per post

2. LINKEDIN CANVAS DIMENSIONS (LOCKED)

Primary Feed Post:1080 × 1350 px

Square Post:1080 × 1080 px

Carousel Slides:1080 × 1080 px

Profile Banner:1584 × 396 px

Profile Photo:400 × 400 px

⚠️ No custom dimensions allowed.

3. LINKEDIN POST TYPE WIREFRAMES (LAYOUT ONLY)

WIREFRAME 1 — SINGLE IMAGE AUTHORITY POST (1080×1080)

ZONE 1 — HOOK

[ BIG TEXT BLOCK ]

25% HEIGHT

ZONE 2 — CORE IDEA

[ MEDIUM TEXT BLOCK ]

50% HEIGHT

ZONE 3 — SIGNATURE / LOGO

[ SMALL TEXT + BRAND ]

25% HEIGHT

WIREFRAME 2 — CAROUSEL EDUCATIONAL POST (1080×1080 EACH)

SLIDE 1

[ BIG TOPIC TITLE ]

SLIDE 2-6

[ ONE POINT PER SLIDE ]

...

SLIDE 7

[ FINAL INSIGHT + SOFT CTA ]

WIREFRAME 3 — DATA / INSIGHT POST (1080×1350)

ZONE 1 — STAT / HOOK

30% HEIGHT

ZONE 2 — EXPLANATION

45% HEIGHT

ZONE 3 — SOURCE / CTA

25% HEIGHT

WIREFRAME 4 — COMPANY ANNOUNCEMENT POST (1080×1350)

ZONE 1 — ANNOUNCEMENT HEADLINE

25% HEIGHT

ZONE 2 — DETAILS

50% HEIGHT

ZONE 3 — LOGO + CONTACT

25% HEIGHT

WIREFRAME 5 — PROFILE BANNER (1584×396)

LEFT

[ PERSON / BRAND ]

RIGHT

[ VALUE PROPOSITION TEXT ]

4. LINKEDIN DESIGN RULES

• No emojis in main headline

• No meme colors

• High contrast only

• Max 2 font weights

• Always readable at phone size

• CTA must be subtle

• No multiple CTAs

• White space is mandatory

5. LINKEDIN EXECUTION CHECKLIST

✅ Correct canvas size

✅ One core idea only

✅ Text readable at 30% zoom

✅ No clutter

✅ Brand visible but not dominant

✅ Professional color palette used

✅ No gimmicks

✅ CTA subtle and placed at bottom

✅ No emojis in authority posts

✅ Trust-first visual style

REAL-LIFE LINKEDIN EXAMPLES (To Be Added Later)

All real examples will be mapped to the above wireframes strictly. No deviations allowed.

SECTION 6 — WHATSAPP BROADCAST AD STANDARD

WIREFRAME 5 — WHATSAPP BROADCAST AD

Use Case

Limited-time offers
Flash sales
Direct customer outreach

CANVAS: 1080 × 1920 px

🏠

ZONE 1 — EMOTIONAL IMAGE

Happy family in new home / Product in use

[IMAGE PLACEMENT - Emotional visual]

42% height

ZONE 2 — OFFER / HOOK

🔥 Flat 30% OFF Today Only

Limited to first 50 customers

[TEXT BLOCK - Offer]

18% height

ZONE 3 — PROOF / BENEFITS

✓ 500+ Happy Customers

✓ Same-Day Delivery

✓ 100% Genuine Products

[TEXT BLOCK - Trust signals]

25% height

ZONE 4 — GREEN CTA BAR

💬 WhatsApp Now — 9XXXXXXXXX

[BUTTON/ACTION - Button width ≥ 90%]

15% height

Notice:

WhatsApp ads must be mobile-optimized with large text and one clear action only.

• Grey block = Emotional image (top 42%)
• Large readable text (no thin fonts)
• Green CTA matches WhatsApp brand

SECTION 7 — YOUTUBE THUMBNAIL STANDARD

WIREFRAME 6 — YOUTUBE THUMBNAIL

Use Case

YouTube videos
Course promotions
Tutorial series

CANVAS: 1280 × 720 px

😮

LEFT 60%

Human Face / Emotion

[IMAGE PLACEMENT - Expressive face]

RIGHT 40%

BOLD TEXT

2–4 Words

[TEXT BLOCK - Ultra bold]

Notice:

YouTube thumbnails must be readable at phone size and grab attention immediately.

• Grey block = Human face with emotion (left 60%)
• Never repeat title words in text
• No sentences, only 2–4 word phrases
• Must remain readable at 320px width

SECTION 8 — HEALTHCARE / TRUST FLYER STANDARD

WIREFRAME 4 — TRUST-HEAVY HEALTHCARE FLYER

Use Case

Doctor / Clinic promotions
Health checkup packages
Trust-building medical ads

👨‍⚕️

DOCTOR PHOTO (Top-Left)

Dr. Sharma — 20+ Years

[IMAGE PLACEMENT - Doctor photo]

📸

PROMISE

Full Body Checkup @ ₹999

40+ Tests | NABL Certified

[TEXT BLOCK]

BENEFITS

✓ Home sample collection

✓ Same-day reports

✓ Free doctor consultation

✓ Insurance accepted

[TEXT BLOCK]

CTA

Book Your Appointment — Call 9XXXXXXXXX

[BUTTON/ACTION]

Notice:

Healthcare flyers must establish trust first with doctor photo, then promise, benefits, and clear CTA.

• Grey block = Doctor photo only (top-left)
• White blocks = Text content
• Dashed lines = Layout guide only

SECTION 9 — EVENT POSTER STANDARD

WIREFRAME 7 — EVENT POSTER

Use Case

Conferences & seminars
Music/cultural events
Workshop promotions

🎤

TOP (30%)

Speaker / Artist Image

[IMAGE PLACEMENT - Speaker photo]

MIDDLE (40%)

DESIGN SUMMIT 2025

March 15 | 6 PM

[TEXT BLOCK - Event name + Date]

BOTTOM (30%)

📍 Convention Center, Mumbai

[TEXT BLOCK + BUTTON]

Notice:

Event posters must make event name and date the most dominant elements.

• Grey block = Speaker/Artist image (top 30%)
• Event name must be largest text
• Date must be 2nd largest visual element

SECTION 10 — OFFER / DISCOUNT FLYER STANDARD

WIREFRAME 8 — OFFER / DISCOUNT FLYER

Use Case

Flash sales
Seasonal discounts
Clearance offers

TOP — Discount % / Offer

50% OFF

[TEXT BLOCK - Must be largest]

25% height

👕

MIDDLE — Product / Context

On All Summer Collection

[IMAGE PLACEMENT + TEXT]

45% height

BOTTOM — CTA + Validity

Shop Now

Valid till March 31, 2025

[BUTTON + TEXT - Validity must always be visible]

30% height

Notice:

Offer flyers must make the discount the most dominant element.

• Offer text must be largest (often 2-3x other text)
• Grey block = Product image or category visual
• Validity date must always be visible

SECTION 11 — TESTIMONIAL FLYER STANDARD

WIREFRAME 9 — TESTIMONIAL FLYER

Use Case

Customer success stories
Social proof campaigns
Trust-building content

👤

LEFT — Customer Face

Real customer photo

[IMAGE PLACEMENT]

35% width

RIGHT — Quote

"This product changed how we work. 10x faster results!"

— Priya Sharma, CEO

[TEXT BLOCK - Quote max 2 lines]

45% width

BOTTOM — Brand + CTA

Join 5,000+ happy customers

Try Now — Free Trial

[TEXT + BUTTON]

20% height

Notice:

Testimonial flyers must use real customers and authentic quotes.

• Grey block = Real customer face (no stock photos)
• Quotes must be max 2 lines (concise)
• Always include customer name and role

SECTION 12 — PRODUCT FEATURE FLYER

WIREFRAME 10 — PRODUCT FEATURE FLYER

Use Case

Product launches
Feature highlights
Tech specifications

📱

TOP — Product Visual

Clean product shot / Lifestyle image

[IMAGE PLACEMENT - Product photo]

38% height

MIDDLE — 3 Key Features

⚡

Super Fast

5G Ready

📸

Pro Camera

108 MP

🔋

All Day

5000 mAh

[TEXT BLOCK - Max 3-4 features]

40% height

BOTTOM — CTA

Pre-Order Now — ₹29,999

[BUTTON/ACTION]

22% height

Notice:

Product feature flyers must highlight one product with 3-4 key features only.

• Grey block = Clean product photo (top 38%)
• One product only (no multiple products)
• No feature list longer than 4 items

SECTION 13 — COMPARISON FLYER

WIREFRAME 11 — COMPARISON FLYER

Use Case

Competitive comparisons
Before vs After
Plan/Package differences

Why Choose Us?

[TITLE - Comparison headline]

LEFT — Our Brand

✅ 24/7 Support

✅ Free Shipping

✅ 1-Year Warranty

[TEXT BLOCK - Our advantages]

RIGHT — Others

❌ Limited Support

❌ Extra Charges

❌ 3-Month Only

[TEXT BLOCK - Their limitations]

BOTTOM — CTA

Choose the Better Option

[BUTTON/ACTION]

Notice:

Comparison flyers must be simple with high contrast between options.

• No clutter - max 3 comparison rows
• High visual contrast (green vs red, check vs cross)
• Never name competitors directly (use "Others")

SECTION 14 — FONT SIZE HIERARCHY (LOCKED SYSTEM)

Hook:	64–90 px
Subhead:	44–54 px
Benefits:	36–44 px
CTA Text:	40–48 px
Disclaimer:	Max 24 px

No random font sizes allowed.

SECTION 15 — UNIVERSAL SPACING LAW

Inner padding per block:48–72 px

Gap between zones:24–36 px

Safe margin:5% on all sides

No element may touch canvas edge.

SECTION 16 — COLOR & CONTRAST SAFETY LAW

•Light text on dark only
•Dark text on light only
•CTA color must be unique
•CTA color can never match background or benefit text

SECTION 17 — MASTER TEXT-BASED WIREFRAME TEMPLATE

CANVAS: 1080 × 1920 (9:16)
----------------------------------
[ ZONE 1 – IMAGE – 40% ]
Logo top-left
Badge top-right
----------------------------------
[ ZONE 2 – HOOK – 18% ]
Max 7 words
----------------------------------
[ ZONE 3 – BENEFITS – 27% ]
✓ Benefit 1
✓ Benefit 2
✓ Benefit 3
----------------------------------
[ ZONE 4 – CTA – 15% ]
[ PRIMARY ACTION BUTTON ]
----------------------------------

SECTION 18 — FLYER STANDARDIZATION CHECKLIST (FINAL GATE)

✅Correct canvas dimension

✅Correct image %

✅Hook under 7 words

✅Max 4 benefits

✅CTA ≥ 12% height

✅Button ≥ 80% width

✅One CTA only

✅High contrast

✅Font hierarchy followed

✅White space adequate

No design can be sent to client unless ALL 10 checks pass.

"Standardization creates scalability. Creativity comes after structure."