🎨ArkDesign Academy
📊Dashboard🎨Design

Facebook Ads Design System

⚡Designer Fast Track — Facebook Ads (60 Seconds)

  • •Canvas: 1080×1080 or 1080×1350
  • •Pattern: STOP → SCAN → DECIDE
  • •One emotion per ad
  • •One message per ad
  • •One CTA per ad
  • •Face > Product > Text
  • •If it looks beautiful but doesn't interrupt → it fails

1. First Principles of Facebook Ad Design

Facebook is a Scroll Interruption Platform.

Users are:

  • • Not searching
  • • Not intending to buy
  • • Mentally distracted
  • • Emotionally driven

Your ad must:

  • • Interrupt
  • • Anchor
  • • Simplify
  • • Trigger

Core Laws

  • 1.Stop the thumb first
  • 2.One message per ad
  • 3.Emotion beats information
  • 4.Speed beats beauty
  • 5.Clarity beats branding

🚫Facebook ads are NOT posters

🚫NOT brochures

✅They are scroll-stoppable decision triggers

2. Facebook Eye & Thumb Behavior

STOP–SCAN–DECIDE FLOW (NON-NEGOTIABLE)

🛑

STOP

Face / Emotion

👁️

SCAN

Big Hook Text

✅

DECIDE

Proof + CTA

⚠️ If the ad fails at STOP, do not fix copy. Fix the image.

3. Canvas Selection Rule

📐

Canvas Selection Rule

SituationCanvas
Cold audience1080×1080
Mobile-heavy targeting1080×1350
Stories placement1080×1920
Video ads1280×720

🚫 Never mix multiple canvas formats in the same campaign.

4. Universal Facebook Feed Ad Wireframe (1:1)

CANVAS: 1080 × 1080

1
👨

ZONE 1 — VISUAL / FACE

• Human face preferred

• 45% height (locked)

• No paragraph text inside image

Allowed:

• Tiny logo (top-left only)

• Tiny badge (top-right only)

2

ZONE 2 — SCROLL-STOP HOOK

"Transform in 30 Days"

• Hook ≤ 6 words

• 20% height (locked)

• Font: 64–80px

3

ZONE 3 — PROOF / BENEFITS

✓ 500+ Success Stories

✓ Money-Back Guarantee

✓ Zero Equipment Needed

• Max 3 benefit bullets

• 22% height (locked)

• Font: 32–40px

4

ZONE 4 — CTA BADGE

• CTA must occupy bottom 12–15%

• Button ≥ 80% width

✅ Works for:

• Coaching ads

• Real estate

• Clinics

• Education

• Product offers

5. Facebook Story / Reel Ad Wireframe (9:16)

CANVAS: 1080 × 1920

1
📹

ZONE 1 — FACE / ACTION

Motion or high-contrast image

50% height

2

ZONE 2 — EMOTIONAL HOOK

"Stop Wasting Money"

18% height | Big bold sentence

3

ZONE 3 — FAST BENEFITS

✓ Save 50% Today

✓ Free Shipping

20% height | 2–3 bullets only

4

ZONE 4 — TAP CTA

12% height

✅ Must be readable in 0.7 seconds

6. Facebook Ad No-Go Zones

🚫

Facebook Ad No-Go Zones

Never place:

  • •Text over eyes or mouth
  • •CTA near the center
  • •Multiple focal points
  • •Paragraph text inside image
  • •Logos larger than CTA

⚠️ If any violation exists → Redesign required

7. Image + Text Pairing Law (60-40 Rule)

Image

Emotion / Curiosity

Primary Text

Logic / Explanation

Headline

Action / Outcome

They must never repeat each other.

❌ Wrong:

Image:

"50% OFF"

Headline:

"50% OFF Today"

Redundant message

✅ Correct:

Image:

Happy buyer holding product

Headline:

"Only Today: Half Price"

Complementary messages

Pairing Test (Mandatory):

Test 1:

Remove image → headline must still make sense

Test 2:

Remove headline → image must still communicate emotion

❌ If both say the same thing → FAIL

8. Facebook Ad Font Rules

🅰

Facebook Ad Font Rules

Locked Rules:

  • •Sans-serif only
  • •Max 2 font weights per ad
  • •No thin or condensed fonts
  • •Must be readable at arm's length

Approved Defaults:

  • Inter
  • Roboto
  • Helvetica
ElementSize
Main Hook64–80 px
Benefits32–40 px
CTA36–46 px
Disclaimer≤ 22 px

9. Facebook Psychology Triggers

✅ Faces>Products
✅ Local language>English only
✅ Numbers>Claims
✅ Before/After>Features
✅ Scarcity>Information
✅ Risk-reversal>Brand story

10. Ad Type → Visual Priority Map

🧠

Ad Type → Visual Priority Map

Ad TypeVisual Focus
Problem AgitationFace + pain
Offer PushPrice / offer text
TestimonialReal person + quote
ComparisonSplit screen
Fear-ReliefBefore/After
TransformationJourney visual
AuthorityExpert face
Limited-TimeUrgency badge

11. High-Converting Ad Types (Design-Wise)

You must tag every ad as one type:

1. Problem Agitation Ad

2. Offer Push Ad

3. Testimonial Proof Ad

4. Comparison Ad

5. Fear-Relief Ad

6. Transformation Ad

7. Authority Ad

8. Limited-Time Ad

Each ad must visually match its psychological intent.

12. Common Facebook Ad Rejections (Design-Side)

🚨

Common Facebook Ad Rejections (Design-Side)

❌ Misleading visuals

Image implies impossible results

❌ Fake before/after

Unrealistic transformations shown

❌ Unrealistic results shown visually

Exaggerated outcomes depicted

❌ Health/body exaggeration imagery

Unrealistic body transformations

❌ Fake badges or guarantees

Unverified certification symbols

13. Facebook Ad Failure Patterns

❌Newspaper-style posters
❌Paragraph-heavy designs
❌Corporate banners reused
❌Multiple CTAs
❌Three different emotions in one ad
❌Brand story before offer
❌Low-contrast creative

14. Pre-Launch Gate (No Exceptions)

1. Correct canvas format
2. Emotion visible in first 1 second
3. Hook under 6 words
4. Benefits max 3 bullets
5. CTA ≥ 12% visual weight
6. Button width ≥ 80%
7. One psychological trigger only
8. High contrast maintained
9. No duplicated message (Image vs Text)
10. Readable at half phone brightness

Pass mark: 9 / 10

15. Live Campaign Evidence (Post-Deployment)

📊 Live Campaign Evidence

Real deployed Facebook ads with performance metrics will be documented here as case studies.

🚨 INTERNAL LAW: Every Facebook ad must pass the 10-point checklist before going live