Real Creation SOPs & Standard Templates

1. Universal Content Creation SOP (9-Step System)

This flow is non-negotiable for everything created inside Ark.

STEP 1 — OBJECTIVE LOCK

Designer must write:

Platform: _____________

Goal: (Lead | Sale | Traffic | Reminder | Trust)

Audience: _____________

Action expected: _____________

🚫 If this is missing → Design NOT started.

STEP 2 — PLATFORM SELECTION

Choose only ONE:

Facebook Post

Facebook Ad

Instagram Feed

Instagram Reel/Story

WhatsApp Broadcast

YouTube Thumbnail

LinkedIn Post

Retargeting Ad

STEP 3 — CANVAS LOCK

Select ONLY from allowed sizes:

Platform	Size
FB / Insta Post	1080×1080
FB / Insta Feed Ad	1080×1350
Reels / Stories / WA Status	1080×1920
YouTube Thumbnail	1280×720
WhatsApp Broadcast	1080×1080
LinkedIn Feed	1080×1080

🚫 No custom dimensions allowed.

STEP 4 — WIREFRAME FIRST (Before Visual Design)

Designer must apply the approved zone system:

Z-Pattern
→ Sales

F-Pattern
→ Information

Retargeting Proof-First
→ Warm Ads

STEP 5 — COPY LOCK

Before visuals:

Hook (max 7 words): _____________

3–4 Benefits max:

_____________
_____________
_____________
_____________

1 CTA only: _____________

STEP 6 — VISUAL EXECUTION

Only after wireframe + copy is locked:

Choose real image
Apply font system
Apply color safety law

STEP 7 — PLATFORM CHECKLIST PASS

Each platform has a 10-point checklist.

If score < 9/10 → Send back for correction.

STEP 8 — EXPORT & NAMING

File naming structure:

PLATFORM_CAMPAIGN_TYPE_VERSION_DATE.jpg

Example:

FBAD_Mission300_LeadGen_v3_2025-04-16.jpg

STEP 9 — ARCHIVAL

Every final file must be stored in:

Platform Folder
Campaign Folder
Version History Folder

2. Universal Content Creation Template (Form Layout)

Objective:

Platform:

Audience:

Primary Action:

Canvas Size:

Eye Pattern Used:

Hook:

Benefits (Max 4):

CTA:

Image Type:

Color Contrast:

Font Sizes:

Reviewer Score:___ / 10

Approved by:

3. Facebook Posts & Ads Creation SOP + Template

OBJECTIVE TYPES

Awareness

Lead Generation

Offer

Webinar

Retargeting

STANDARD FACEBOOK POST TEMPLATE (1080×1080)

ZONE 1 — IMAGE (40%)

[IMAGE PLACEMENT - Product/Face/Visual]

ZONE 2 — HOOK (18%)

[TEXT BLOCK - Max 7 words]

ZONE 3 — BENEFITS (27%)

[TEXT BLOCK - 3-4 bullet benefits]

ZONE 4 — CTA (15%)

[BUTTON/ACTION - One clear action]

FACEBOOK AD CREATION SOP (REAL EXECUTION)

Confirm:Cold OR Warm audience

Select:

Cold → Z-Pattern

Warm → Proof-First Pattern

Apply:

Font lock

CTA ≥ 12% height

Add:One urgency element only

FACEBOOK 10-POINT APPROVAL CHECK

✅Scroll-stopping image

✅Big readable hook

✅Clear benefit visible

✅CTA dominates

✅No text overload

✅Works in dark mode

✅Works at 50% brightness

✅Mobile-first readable

✅No brand ego design

✅One objective only

4. Instagram Creation SOP (Posts, Reels, Stories)

CONTENT TYPES

Feed Post

Carousel

Reel Cover

Story Creative

Highlight Cover

INSTAGRAM FEED POST TEMPLATE (1080×1080)

ZONE 1 — VISUAL (45%)

[IMAGE PLACEMENT - Lifestyle/Face]

ZONE 2 — HOOK (20%)

[TEXT BLOCK - Headline]

ZONE 3 — BENEFITS (20%)

[TEXT BLOCK - Micro message]

ZONE 4 — CTA (15%)

[TEXT BLOCK - Handle/Tag]

REEL COVER TEMPLATE (1080×1920)

TOP 20% — EMPTY SAFE ZONE

MID 60% — FACE + HOOK

[IMAGE + TEXT BLOCK]

BOTTOM 20% — BRAND / CTA

INSTAGRAM SOP RULES

No paragraphs on images
Face visible in 80% of posts
Hook readable in 1 second
One CTA only

5. WhatsApp Creation SOP + Broadcast Template

CREATIVE TYPES

Broadcast

Status

Re-engagement

Reminder

Testimonial

BROADCAST TEMPLATE (1080×1080)

IMAGE (40%)

[IMAGE PLACEMENT - Context visual]

HOOK (20%)

[TEXT BLOCK - Personal message tone]

MICRO BENEFITS (20%)

[TEXT BLOCK - 2-3 points max]

CTA (20%)

[BUTTON - Reply/Tap/Message]

SOP RULES

Must feel like a message
No corporate look
No website-style designs
CTA must be "Reply / Tap / Message"

6. LinkedIn Creation SOP + Blog Image Rules

LINKEDIN POST TEMPLATE

TOP — PROFESSIONAL FACE / CONTEXT

MID — DATA / INSIGHT

BOTTOM — CTA

BLOG COVER IMAGE RULES

No clickbait faces
Clean typography
Professional contrast
Topic readable at thumbnail size

7. YouTube Thumbnail Creation SOP + Template

THUMBNAIL TEMPLATE (1280×720)

LEFT — FACE / EMOTION (50%)

[IMAGE PLACEMENT]

RIGHT — BIG TEXT (30%)

[TEXT BLOCK]

BOTTOM — CONTEXT (20%)

SOP RULES

Title & Thumbnail must NOT repeat wording
Max 4 words on thumbnail
One emotion only

8. Retargeting Ads Creation SOP

Proof first
Reminder second
Fear removal third
CTA last

🚫 No education allowed

9. Standard Design Templates Library (Master Reference)

You must maintain a locked master template set:

FB Post Template

FB Lead Ad Template

Insta Feed Template

Insta Reel Cover Template

WhatsApp Broadcast Template

LinkedIn Post Template

YouTube Thumbnail Template

Retargeting Ad Template

Each template must include:

Locked zones
Locked font ranges
Locked CTA placement
Placeholder text

10. Review & Approval SOP (3-Level QA Pipeline)

LEVEL 1 — SELF CHECK (Designer)

Uses platform checklist.

LEVEL 2 — SENIOR REVIEW

Scores on:

Hierarchy
Readability
Action clarity

LEVEL 3 — FINAL APPROVAL

Only after:

✅9/10 score

✅Naming done

✅Stored correctly